GENERATIONS – Coming Summer 2017

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Yes but Thunderstrike was Thor for a time. War Machine was Iron Man for a time. USAgent was Captain America for a time. It was only when Marvel brought back the originals were their codenames changed!

Something to think about with these new legacy heroes.

Also there was Spider-Man/Venom, Fantastic Four/Fantastic Force, Avengers/Avengers West Coast/Force Works, Ghost Rider/Spirits of Vengeance, etc. Not to mention numerous X-teams!

I think what it comes down to is marketing.  It's easier and safer to introduce a new character with an old name instead of introducing a completely new character and a new name.  Saves a lot of strain on the creativity part of creation and if it doesn't work just junk the new character -maybe with a spectacular death to spur the original to come back- and move on.

More than marketing, there's the matter of trademark protection--if Mar-Vell isn't selling enough to justify publishing him, toss him out and whip up another character to carry the "Captain Marvel' name and then it's just "rinse, lather, repeat" until they find one that sticks.  That said, I think there's also the matter of creators being unwilling to actually create new characters that will then be owned for all time by whichever corporation publishes them first (the characters, not the creators!), so we keep getting ever so slightly new versions of characters that have been around foe decades instead of, well, much of anything actually new.



Dave Elyea said:

More than marketing, there's the matter of trademark protection--if Mar-Vell isn't selling enough to justify publishing him, toss him out and whip up another character to carry the "Captain Marvel' name and then it's just "rinse, lather, repeat" until they find one that sticks.  That said, I think there's also the matter of creators being unwilling to actually create new characters that will then be owned for all time by whichever corporation publishes them first (the characters, not the creators!), so we keep getting ever so slightly new versions of characters that have been around foe decades instead of, well, much of anything actually new.


Right. Comic publishers own any new legacy characters outright and don't have to worry about paying royalties to the creators down the line. They are probably discouraging writers from creating anything new that might have a gray area in terms of ownership.

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