When DC was weird

This post is just a bit past the Silver Age, but I think appropriate for Oct. 31.

Back about 1971-1972, as the Comical Code Authority was starting to loosen up, someone at DC Comics (probably Joe Orlando) came up with the idea that putting the word "weird" on the cover was a sure way to sell comics, just as gorillas, purple covers and someone crying were thought to sell extra copies during the Silver Age.

The easiest way to do that was to pick a genre, put "weird" in front of it, and there's your new title. They even tried putting "weird" in front of the long-running Adventure Comics for a while.

Somehow they missed Weird Detective and Weird Love, and I probably would have bought that last one.

Hoy

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  • 1936473086?profile=RESIZE_480x480Yeah, that's a little past my prime, but I know those have some fans around here. And that Weird Western Tales looks pretty promising. I actually bought the Weird Worlds and Weird Adventure, but I had a feeling they weren't long-term titles.

    But take heart: Issue #3 of Weird Love is on the stands now, so it's not too late to complete your collection!

    -- MSA

  • ...Back then , I fantasized DC bringing back a certain much-beloved DC series by trying - Well , let me describe the cover I imagined:

      A gigantic little girl , maddened expression , bursting through a many-metal-seperated panes window on a dark and stormy night to the confoundment of a normal-sized little boy inside:

      The giant girl says:

      " Doll-Boy ! YOU DIE !!!!!!!!!!!!!!!!!!!!! "

      Title: " WEIRD SUGAR AND SPIKE " !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

      Say !!!!!!!!!!! Considering what Archie is doing with Sabrina !:-)

  • I am happy to say I have all of Weird Western Tales issues that featured Jonah Hex, which is where he debuted. I even have some of the ones he wasn't in. A lot of those horror anthologies are quite disposable, but Weird Western Tales had top artists working on it -- Tony deZuniga, Neal Adams, Gil Kane, to name a few.

    I also enjoyed Weird War Tales, and miss it.

  • I really liked Weird War Tales, especially the earlier issues when it wasn't so World War II centric. I still liked the later issues, just that those weren't quite as good. Then when the Creature Commandos and G.I Robot became the regulars, I thought it got good again as you actually had some recurring characters to get invested in.

    Most of my Weird Western Tales experience was from the Jonah Hex Showcase and that was really solid as well.

  • Weird War Tales was a blast... I love picking up a back issue of that from a cheapie bin every now and then.

  • I've got all the Weird Western Tales, too -- I probably picked it up for the Neal Adams art on El Diablo, but I don't really remember. I do recall that I stopped buying it one issue before Jonah Hex debuted, and started reading it again three issues into his run, and getting those three in the middle took me a loooooong time!

    Meanwhile, I was actually excited about Weird War Tales, but the execution was kinda meh. I kept on longer than I did WWT, but eventually I dropped it out of boredom. I wasn't around when those later features came along, but maybe the Showcases will get me there.

    And I LOVED Michael Fleischer's Spectre in "Weird" Adventure Comics!* Especially since the features that preceded it bored me to tears. And I knew it was just an exercise in "how can we kill these crooks in really creative/ironic ways?" But knowing that actually helped, in that I didn't expect much in characterization or continuity. I just tuned in each issue to see what awful thing the Spectre was going to do next! For what it was, it was done well.

    One more thing: Martin Goodman was famous for believing that what sold a comic book was its title -- not the cover, certainly not the contents. And he favored certain words which he felt sold books. For example, he loved the word "Kid" for Western characters, so just about all of them were kids of one kind or another.

    So it's interesting that here DC was playing the title game, while it's largely fallen off for Marvel. But there is one word that Marvel still loves, and slaps on to every title it can:

    SAVAGE!

    * You know, I don't believe the word "Weird" was ever formally added to Adventure Comics. It may have been "Weird" on the cover, but it was plain, old Adventure Comics in the indicia.

  • I think you're right about Adventure Comics, Cap -- I don't recall anyone ever actually calling those issues "Weird Adventure Comics" before.

  • Of course, Marvel got into the act with WEIRD WONDER TALES. And apparently had a title that was originally going to be called WEIRD HUMOR TALES, then got renamed ZANY before it ultimately debuted as PLOP!

  • I presume you left the "DC" out of your second sentence. There were several of those attempts then, with Marvel doing ARRGH!? I wish they'd had a longer life. PLOP! lost a lot of its shine, though after a few issues, I think.  I imagine those are really tough to do, because comedy is hard, but I've always liked them, right up to the What Th? one Marvel did recently.

    -- MSA

  • Marvel briefly revived the name Crazy with reprints of Not Brand Echh! before turning Crazy into a magazine. I only saw one issue of ARRGH! and all I remember is horrible things happened to the characters in it at the end (so they could yell ARRGH! no doubt, like Plop! stories ended badly so they could say the characters' lives went Plop!)

    I believe Weird Love was a joke title for a few years before it was actually published. The company that made Tales too Terrible to Tell used the cover of #2 for their own title, My Terrible Romance, with different dialogue. Now, where's that Weird Detective title?

     

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