TAPASTIC REDEFINES COMICS AND VISUAL STORY CONSUMPTION
As newspapers dwindle and the mobile age thrives, Silicon Valley startup, Tapas Media, holds the solution to consumption for bite-sized visual stories with their independent publishing platform, Tapastic.
Five months in, Tapastic has already attracted over 150 publishers, as content creators are known on Tapastic, with over 200 series of visual stories. A veritable buffet of bite-sized web and mobile content that has grown Tapastic’s reader community 11 times over since January leading to millions of views each month on the web and through their Android and iOS apps.
Leading the charge is former Google product manager, Chang Kim and Berkeley HAAS alumni and Silicon Valley startup veteran, YJ Jung, Tapas Media’s founders.
“Tapastic has three core beliefs: the power of visual storytelling, the power of independent artists who are allowed to self-publish, and that the mobile explosion will lead to an explosive demand for content,” explained Tapas Media CEO, Chang Kim.
One purpose of Tapastic’s platform is to provide easily consumable serialized visual stories for readers to laugh, cry, ooh, aah, omg and wtf to as they escape from the everyday.
The other purpose of Tapastic is to empower creators to become their own publishers, build a profitable following and network with their fellow independent creatives at all levels, while maintaining their own intellectual properties and connecting with their readership.
In February, Tapastic launched their Primetime Publisher Program (PPP). The program offers benefits to committed publishers including revenue sharing methods to offer fair and sustainable compensation to creatives, a mission Tapastic is dedicated to succeeding in.
Both novice and veteran creators have achieved sizable success with Tapastic’s PPP. Mika, a Korean creator who found limited success in her home country has become one of the most popular publishers on Tapastic with “Castor” and three other series all updated weekly.
Bigger independents like Snaggy of “The Joy of Tech,” which simultaneously runs on “All Things D,” owned by Dow Jones, and Wenqing of “Fisheye Placebo” with almost 9 million views on DeviantArt’s platform found immediate and profitable success, their readership eagerly flocking to Tapastic’s platform.
Each day new creators join Tapastic and apply for the thriving Primetime Publisher Program with the opportunity to bring their awesome visual stories to millions through the power of self publishing and Tapas Media is right there with them to help spread the word.
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