Forum 2.0

Marvel's MCG Bullet?

Posted by Dandy Forsdyke on October 25, 2012 at 8:58am in Mr Silver Age

Something I've always wondered, and I'm sure one of the experts will know this straight way, but what was the deal with the MCG logo that some '60s Marvel comics had on their covers for a short period of time? Was it some experiment with their own version of the DC bullet?

The MCG bullet is directly under the usual Marvel Comics Group box

Views: 291

You need to be a member of Captain Comics to add comments!

Join Captain Comics

★
★
★
★
★
Votes: 0
Email me when people reply –
Follow

Replies

  • Jeff of Earth-J October 25, 2012 at 9:06am

    I think it’s more akin to DC’s “Go-Go Checks.” Today we’d call it “branding.” Remember the “Pop Art” period? Same thing I'd say.

  • Dandy Forsdyke October 25, 2012 at 11:39am

    I remember before the Marvel Comics Group box they just used a small MC on the cover. I thought it was a return to that idea.

  • Jeff of Earth-J October 25, 2012 at 2:20pm

    Yeah, that's probably a better comparison.

    I still equate "Pop Art" to "Go-Go Checks," though.

  • Kirk G October 25, 2012 at 4:46pm

    The odd thing about the "Pop-Art" period was that it lasted only three issues in some titles, and four for others.

    I had the impression that it was an experiment for "one quarter", that expired.

    But then, I also thought it was just an opportunistic jump on the bandwagon when Andy Warhol and others started stealing comic art for their pantings and pop art.

    I don't recall ANY marvel panels being used, do you?  Only supposed Romance Comics, right?

     

    Anyone recall just how long the MGC logo lasted on the covers?

  • Dandy Forsdyke October 25, 2012 at 5:41pm

    I believe Roy Lichtenstein used/stole/was inspired by (lol) the work of John Romita but I think it was his DC Romance work.


    I loved DC's Go-Go checks. Those were the first comics I ever bought.

  • Luke Blanchard October 25, 2012 at 6:53pm

    Perhaps the idea was to establish a brand icon that could be used on licensed products.

  • Jeff of Earth-J October 26, 2012 at 7:47am


    Kirk G said:

    I don't recall ANY marvel panels being used, do you? 

    The one about the “image duplicator” looks like Magneto (to me, anyway), but he’s swiping Bruno Premiani in that one. Here’s more…

    http://davidbarsalou.homestead.com/LICHTENSTEINPROJECT.html

  • Kirk G October 26, 2012 at 9:43am

    Thanks for the link, Jeff...that's amazing that so many panels have been identified with their source.

    Is there any particular reason why he leaned toward DC rather than Marvel?  Afraid of being sued? Or did he had a licensing agreement with them?

    (And yes, I agree it LOOKS like Magneto, but I don't recall any dialog like that coming out of Eric's mouth at any time.)

    (Well, except for the awful Avengers #110 and #111... but that's another story.)

    Jeff of Earth-J said:



    Kirk G said:

    I don't recall ANY marvel panels being used, do you? 

    The one about the “image duplicator” looks like Magneto (to me, anyway), but he’s swiping Bruno Premiani in that one. Here’s more…

    http://davidbarsalou.homestead.com/LICHTENSTEINPROJECT.html

This reply was deleted.