Marvel... the pre-order company

[Border Mutt]

I've come to the conclusion that Marvel must think retailers make all their sales from pull lists.  How else can one explain the Fear Itself trade dress taking up almost all the top section of each comic?  Today though, I found out that Fear Itself: The Deep is actually a Defenders book.  Wouldn't you think, especially with a new Defenders book coming out in December, they would have put Defenders somewhere in the title.  Between the Fear Itself trade dress and the missing title, I wouldn't have had a clue that it was a Defenders book if another customer hadn't pulled out a comic from the row underneath so that I could see the art.

 

Ok, rant off. :)

[Chris Fluit]

I would say that Marvel is more concerned with sales to retailers than with sales to customers.  They see their money whether or not the retailer is able to make an actual sale. 

[Dagwan]

Chris Fluit said:

I would say that Marvel is more concerned with sales to retailers than with sales to customers.  They see their money whether or not the retailer is able to make an actual sale. 

 

 

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[John Dunbar]

Marvel (and DC, and every company) should be equally concerned about customers.  Marvel can't - and shouldn't - tell retailers how to run their business, but if a retailer buys 25 copies of, say, Amazing Spider-Man, Marvel should want those copies to be sold.  To Chris' point, yes, they see their money whether the retailer sells all 25 or one or none, but no retailer is going to keep ordering 25 if they only sell 5 or 6.